He’s been in business for 40 years and said he’s seen catering business drop since Total Wine opened. “This is very alarming to all of the small mom and pop shops, the individually owned units,” said Joel Smitter, owner of Smitty’s Specialty Beverage in Grand Rapids. Other stores are afraid they can’t compete. Not everyone is happy to see Total Wine come to Michigan. "We've come to the state kind of late, I guess, but we're confident that we'll be able to provide our customers with that which they are looking for." Competitors concerned
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"We spent a fair amount of time working with the state and working with the authorities to be able to understand how to be able to do that so that it would be good not only for the state, but also it would be good for our customers" Cooper said.
"It took us several years to finally get to Michigan because in Michigan the distilled spirits are controlled at the state level and it took us a little bit of time to understand how to work in that controlled environment in Michigan. “For us, we understand that customers love, not just in alcohol, but in just about anything, customers love the convenience of getting what they want in one single place," he said. In Ann Arbor, the store is in a 28,872-square-foot building that used to house a Big Lots outlet.Ĭooper said it took years for the company to expand into Michigan as it navigated the state’s regulations on alcoholic beverages. In Grand Rapids, its store is in a former Babies R Us location with 34,250 square fee. “The business model is one in which we provide our customers with not only great service, but with incredible selection, price and outstanding customer experience,” said Edward Cooper, spokesman for Total Wine & More.įor its foray into Michigan, the company has turned to previously occupied buildings.
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Its stores offer more than 8,000 wines, 3,000 distilled spirits and 3,500 beers, plus curbside pickup and delivery. The Total Wine & More was founded in 1991 by two brothers in Delaware and has grown to more than 217 stores in the United States. Total Wine contends there is enough business for everyone.
The 30-year-old company, known for its low prices and huge selection, has already had an impact on competitors in the state, some of whom are concerned about the future of their businesses.
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